Unleash Your Creative Freedom: Content Strategies That Break the Mold

[00:00:00] [SPEAKER_00]: Think of the Rolling Stones or Taylor Swift or The Food Fighters Zach Brian or Dr. Dre or any of the great hip-hop artists, Elton John, Rockstars, accomplished musicians, John May or Fish

[00:00:12] [SPEAKER_00]: I'm just listing all these bands right now, I've been listening to the Eagles a lot but in any case all these, these are the greats of whatever genre

[00:00:19] [SPEAKER_00]: You think they sat there and they're like, dude, we're gonna write this type of music because like these people over here are gonna love it

[00:00:26] [SPEAKER_00]: No, dude, they just wrote whatever they wanted

[00:00:38] [SPEAKER_00]: All right, ready?

[00:00:41] [SPEAKER_00]: What up, potty people and welcome back to Clipped as always I'm Eric your host and Clipped brings you the tips, resources and people to help crush your content goals

[00:00:50] [SPEAKER_00]: Now in this episode, I'm changing it up. I'm talking about something fun and it's all about creating the content you want to create

[00:00:56] [SPEAKER_00]: And not always worrying about quote unquote target audiences or like digging into the minutia of your data and analytics

[00:01:02] [SPEAKER_00]: You know a lot of people focused their episodes strictly on data like they look at what type of episodes were downloaded the most

[00:01:11] [SPEAKER_00]: They go to their Apple podcast consumption and see if people are listening to a specific type of episode longer than the other episodes that you have

[00:01:20] [SPEAKER_00]: And this may sound contradictory because in the past I have talked about that and it's not that I'm against that

[00:01:26] [SPEAKER_00]: It's just that I'm gonna phase right now where I kind of want to talk about the things that I want to talk about

[00:01:31] [SPEAKER_00]: And I'm not really worried about catering to a specific group or who my quote unquote target audiences because I'm still learning that

[00:01:37] [SPEAKER_00]: And I'm not even completely sure and it's just like dude you don't always need to create content around the topics that have performed the best based on download numbers or any of that stuff

[00:01:48] [SPEAKER_00]: And I realized that that's contradictory because that is a strategy and I have talked about that and maybe that works for you

[00:01:55] [SPEAKER_00]: But I'm here to date a backpid a little bit

[00:01:56] [SPEAKER_00]: And I thought this through a lot lately and I think you should just create whatever the hell you want to create talk about what's inspiring you at that moment

[00:02:04] [SPEAKER_00]: And I think the idea is that you put it out there and hopefully your audience will find you

[00:02:10] [SPEAKER_00]: But you're not putting it out there for them

[00:02:12] [SPEAKER_00]: You're putting it out there for you and then whatever comes of that comes of that. I like it to like

[00:02:19] [SPEAKER_00]: Being in a band grew up in a multiple bands one that was moderately successful, but like any time we wrote songs

[00:02:25] [SPEAKER_00]: We wrote them as a group and like not with the idea of like oh, we're we're gonna write this kind of song for like this type of people or this audience will love

[00:02:35] [SPEAKER_00]: Like the this grouping of songs that we wrote you just write what you want you're inspired in that moment

[00:02:40] [SPEAKER_00]: And of course you have a sound and you have a style and you're influenced by specific things that all craft that sound or in this case

[00:02:49] [SPEAKER_00]: Your podcast it crafts who you are and what you make based on your external influences and this shows that you listen to

[00:02:55] [SPEAKER_00]: Like thinking of the Rolling Stones or Taylor Swift or the Fufighters Zach Brian or Dr. Dre or any of the great hip-hop artists

[00:03:03] [SPEAKER_00]: The Elton John, you know rock stars accomplished musicians John May or fish

[00:03:08] [SPEAKER_00]: I'm just listing all these lists thing all these bands right now. I've been listening to the Eagles a lot

[00:03:13] [SPEAKER_00]: But in any case all these these are the greats the greats of whatever genre

[00:03:17] [SPEAKER_00]: You think they sat there and they're like dude we're gonna write this type of music because like these people over here are gonna love it

[00:03:23] [SPEAKER_00]: No, dude they just wrote whatever they wanted whatever they came to them and

[00:03:28] [SPEAKER_00]: They felt inspired to create that at the time things are different album album to album as you grow in your podcast

[00:03:34] [SPEAKER_00]: 2 dozen episodes later. It's gonna be a little different

[00:03:37] [SPEAKER_00]: What up clip listeners? I'm here to tell you that this podcast is sponsored by Riverside

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[00:04:19] [SPEAKER_00]: And so I just want to start creating

[00:04:22] [SPEAKER_00]: More things in more episodes around like what I'm inspired by right now and a big one right now is SEO and how SEO is changing and Google

[00:04:30] [SPEAKER_00]: Still obviously

[00:04:31] [SPEAKER_00]: gets a ton of traffic and people are searching stuff on Google, but you know now

[00:04:35] [SPEAKER_00]: There's YouTube and AI and you have to craft a strategy that encompasses all of that with your content and how do you rank

[00:04:41] [SPEAKER_00]: In those different

[00:04:43] [SPEAKER_00]: channels. That's just an example

[00:04:45] [SPEAKER_00]: That's something I've been wanting to talk about more and so a lot of podcasts that have been listening too lately talk about that

[00:04:50] [SPEAKER_00]: I have a growing blog and getting

[00:04:53] [SPEAKER_00]: I don't four or five thousand organic visitors a month to the website now. I want to do more of that

[00:04:57] [SPEAKER_00]: So I'm excited by that, but like dude you put out what you want to put out and

[00:05:03] [SPEAKER_00]: Hopefully people resonate with it, but if they don't it's what you wanted to create in the world

[00:05:07] [SPEAKER_00]: Rick Rubin talks about that

[00:05:09] [SPEAKER_00]: And that's just something that I'm interested in right now

[00:05:13] [SPEAKER_00]: But this is gonna sound contradictory again

[00:05:17] [SPEAKER_00]: But I realize that there are two ways of looking at it and maybe being a creative isn't the same as if you were podcasting for

[00:05:24] [SPEAKER_00]: Your business and the goal was to get leads into target people that you already know or into your shit

[00:05:29] [SPEAKER_00]: So that you can market to them and maybe they'll become potential customers and I'm not saying

[00:05:34] [SPEAKER_00]: I'm never gonna do that like I get it like if there's certain like subgroups of your audience and they're super interested in

[00:05:41] [SPEAKER_00]: Specific types of episodes that you're putting out as a business. Yeah

[00:05:45] [SPEAKER_00]: You probably want to cater to them because those are quote unquote like your diehard fans or at least the people that are interested in your stuff and so

[00:05:52] [SPEAKER_00]: As far as like driving revenue and leads it is important to do that

[00:05:56] [SPEAKER_00]: So I'm not against it

[00:05:58] [SPEAKER_00]: But I just think there needs to be this balance of catering to those people

[00:06:03] [SPEAKER_00]: Sometimes at least for myself. This is for myself catering to you know some episodes around that

[00:06:08] [SPEAKER_00]: But also just like talking about what you want to talk about

[00:06:12] [SPEAKER_00]: I'm not against either or I think dipping my hand in that business bucket of podcasting ideology

[00:06:18] [SPEAKER_00]: It's been a little challenging because I feel like I'm more free spirited and I like to say fuck and I like to you know

[00:06:25] [SPEAKER_00]: Just kind of go with where my mind's going at the time and I'm inspired by a lot of different things so

[00:06:31] [SPEAKER_00]: Just saying that

[00:06:33] [SPEAKER_00]: If you have that business type of show that might might be the right lane for you

[00:06:37] [SPEAKER_00]: I would challenge you to venture out just a little bit and maybe do some episodes that maybe are quote unquote

[00:06:44] [SPEAKER_00]: In the status quo of what you've normally talked about it's all strategic and you know what you're doing when the business side of things

[00:06:53] [SPEAKER_00]: Versus

[00:06:53] [SPEAKER_00]: Creatively what you're doing and I think those two things can coalesce but I'm just saying here and now

[00:06:59] [SPEAKER_00]: I think it does fit my vibe in my style more to talk a little bit more freely

[00:07:04] [SPEAKER_00]: But I think some of the most badass businesses are the ones who kind of speak their mind or more free

[00:07:09] [SPEAKER_00]: And are trying to disrupt things. I think it right now my mind of like man-skate and what they're doing

[00:07:14] [SPEAKER_00]: Or some of the celser waters celser waters like happy died and what the milk boys are doing and

[00:07:21] [SPEAKER_00]: Sure, it's all business oriented but they've kind of broken the mold and and they become badass at least to me in that vein because they were able to kind of do

[00:07:29] [SPEAKER_00]: What they wanted and they have quote unquote maybe like more outrageous marketing or just like

[00:07:34] [SPEAKER_00]: Feels more free it doesn't feel like so stuck and constricted the way business can feel sometimes do your thing do what feels right

[00:07:42] [SPEAKER_00]: And that's it today. I just burped up the sandcook chicken those of you that aren't in southern California

[00:07:48] [SPEAKER_00]: Jesus do you have Zanco so bomb like

[00:07:52] [SPEAKER_00]: Peter Rapps chicken hummus

[00:07:55] [SPEAKER_00]: Middle Eastern food

[00:08:00] [SPEAKER_00]: Tabulet ahini

[00:08:02] [SPEAKER_00]: Beef kabob chicken kabob chicken shawarma bomb

[00:08:06] [SPEAKER_00]: But in any case, I'm gonna be back next week. I've got a couple gas lined up which I'm stoked about to learn more from them and to also teach you more

[00:08:14] [SPEAKER_00]: Talk podcasting to talk contact creation SEO and more you're listening to clip

[00:08:20] [SPEAKER_00]: A podcast haven't originally so keep listening keep engaging keep creating a map