Poddy People! Welcome back. In this episode of CLIPPED, Eric dives into how to boost downloads for podcast episodes using mowPod. Regardless of where you are on your podcast journey, understanding the benefits of a paid strategy for podcast growth is essential. Join Eric as he shares his experience with mowPod and how it can help you get more downloads for your episodes.
Sponsor Alert:
For high fidelity audio and 4K video recording, visit Riverside.fm and use promo code CLIPPED for 20% off your first purchase.
What Is mowPod?
mowPod is a service designed to increase the visibility and downloads of your podcast episodes. With mowPod, you can pay to “boost” specific episodes, potentially increasing your audience and reaching new listeners.
Eric discusses his personal experience with mowPod, including the process of setting up a campaign, the costs involved, and the results he's expecting. He also discusses the retention rates and engagement metrics reported by mowPod, providing a comprehensive overview of what to expect when using their services.
How mowPod Works
Users can create an account, enter their podcast's RSS feed, select an episode to promote, and set a budget starting at $100. mowPod guarantees a certain number of downloads based on the budget.
The platform creates and places ads across various websites to target the right audience. Users can monitor their campaign progress through the mowPod dashboard.
For more details, visit MoPod Boost.
[00:00:00] Clipped, Eric Montgomery
[00:00:23] Yes, what up, poddy people and welcome back to Clipped. As always, I'm Eric, your host
[00:00:27] and Clipped brings you podcast production tips, resources, education, industry insights, and
[00:00:33] more, all aimed to help you become a better, more efficient podcaster. I want to help you
[00:00:37] grow your show and maybe make some money along the way. And in this episode, I'm
[00:00:42] talking about MoPod, M-O-W-P-O-D and how you can use their service to boost podcast
[00:00:50] to get more downloads. And this is a paid podcasting strategy. Just want to leave you
[00:00:56] with that caveat before we get into it. And before we get into it, I want to give a shout
[00:01:02] out to this podcast sponsor. That's Riverside. If you're looking to record high fidelity
[00:01:07] audio and 4K video, you can do that all online with Riverside. Go to riverside.fm.
[00:01:14] You can do it from your web browser. You could also take advantage of their AI tools
[00:01:18] to help you with transcriptions, show notes, video clips for your podcast and more. That's
[00:01:23] riverside.fm and enter promo code CLIPPED at checkout for 20% off.
[00:01:31] OK, so how to use MoPod to boost podcast episode downloads? Let's give it a go.
[00:01:50] MoPod is an online service provider that helps promote podcasts. And with MoPod,
[00:01:56] you can actually pay to boost downloads and visibility of specific episodes.
[00:02:01] So I just did this for last week's episode where I talked about how to use SEO to rank
[00:02:09] higher with an Apple podcast search. So the episode after this, I'm going to report
[00:02:14] back and tell you about some of the results from that and kind of what it got me.
[00:02:20] So stay tuned. That's a little teaser for next week. But in this week, let's learn
[00:02:25] more about MoPod, why I decided to use it and how it works. Head on over to
[00:02:30] mo pod dot com while you're listening to this or at another moment. But it's
[00:02:34] M.O.W. P.O.D. Dot com. And they're a podcast audience growth agency.
[00:02:40] And per their website, MoPod is the largest driver of engaged listeners to
[00:02:45] many of the most prominent podcasts in the U.S. Need to grow your podcast
[00:02:50] audience with a real engaged listeners while meeting your podcast growth goals
[00:02:55] against realistic KPIs. Look no further. So that's their tagline.
[00:03:01] And I've seen these guys having booths at like podcast movement.
[00:03:04] And a couple of them have actually like slid into my LinkedIn DMs.
[00:03:09] And so I've known about it for a while, but I finally decided, OK,
[00:03:12] MoPod, let's check it out, play around with it, throw a little bit of
[00:03:15] money at it to try to grow the show. And so that's what I did.
[00:03:20] Let me tell you how that works for you guys, for me.
[00:03:23] They have a self-serve section of the business for independent podcasters.
[00:03:29] And how this works per the website is our system will create and place
[00:03:34] the ads, let you set a budget and allow you to log in to monitor
[00:03:38] the ad campaigns process for as little as one hundred dollars.
[00:03:43] Then you click on promote your podcast.
[00:03:46] And basically what you do now is you enter your RSS feed.
[00:03:49] Boom, your show will come up and then you set your budget.
[00:03:53] The lowest minimum you can pay is one hundred dollars.
[00:03:57] And that one hundred dollars, I guess they're guaranteeing you
[00:04:00] one hundred and eleven downloads.
[00:04:02] And that comes out to 90 cents per download.
[00:04:05] And if you crank up the price, the cost per download drops.
[00:04:09] So you spend a thousand dollars.
[00:04:12] The cost per download is 82 cents.
[00:04:15] And for that, you get one thousand one hundred and eleven downloads
[00:04:20] of a particular episode somewhere in the middle.
[00:04:23] Let's say you want to spend those go lower.
[00:04:26] Let's say you want to spend two hundred seventy five dollars.
[00:04:28] The cost per download is 89 cents and you're guaranteed three hundred
[00:04:31] and five downloads. So after you put in your RSS feed,
[00:04:36] you can select an episode from your feed.
[00:04:38] You enter your billing information. Boom.
[00:04:41] You submit. You hit the boost now button.
[00:04:45] I guess these are called boosts, Mopod boosts.
[00:04:47] And so they're going to boost the downloads of a specific episode
[00:04:51] that you select.
[00:04:53] Now, how does that work? Where do they how do they create an ad?
[00:04:57] Do they create an ad? Where do they put it?
[00:05:02] And what's interesting is I don't have a ton of information on that,
[00:05:05] but there was someone from their team who slid into my DMs.
[00:05:09] And let me find that.
[00:05:13] OK, so the person, I'm not going to mention their name,
[00:05:15] but they DM me. I kind of asked them, how does Mopod work?
[00:05:18] I've heard of you guys. I've seen you guys.
[00:05:21] I know there's like a paid strategy that I can use within your platform.
[00:05:25] And so this is what the person said.
[00:05:28] We use visual promo ads across websites.
[00:05:31] We use direct programmatic and incentivize ads
[00:05:34] and target audiences based on actions, profiles, et cetera.
[00:05:39] We run campaigns on a fixed cost basis.
[00:05:42] Our Apple follower tool has been most popular
[00:05:46] as it is ideal for growing audience and chart ranking.
[00:05:51] So what does that mean?
[00:05:52] Well, I guess they're advertising on other websites
[00:05:56] that are maybe in a similar genre or niche.
[00:06:00] So I asked him, OK, so like, how does the retention work?
[00:06:04] So, yes, like all these people see whatever kind of ad
[00:06:08] Mopod is putting out, like, what's the retention?
[00:06:12] Do people just download that one episode?
[00:06:14] Do they follow and subscribe and kind of seem to stick around
[00:06:18] and actually enjoy the show or episode that's being advertised to them?
[00:06:23] And this person who works for Mopod said our Apple follow tool
[00:06:27] shows 70 to 80 percent retention out of 1000 followers post campaign.
[00:06:33] Of that 70 to 80 percent, 40 of those become engaged listeners.
[00:06:39] OK, sounds pretty good.
[00:06:41] There's a lot of math there, but.
[00:06:44] That's as far as I can tell you guys kind of how it works.
[00:06:49] And I did pay $100 and I boosted last week's episode,
[00:06:55] which if you listen to the show was all about how to use SEO
[00:06:59] to rank higher within Apple Podcast search ratings.
[00:07:02] And so I'm excited to report back on that.
[00:07:05] I'm excited to report back on that.
[00:07:07] I got an email with my receipt for what I purchased.
[00:07:10] I'm going to log into Mopod now.
[00:07:15] If I can find the fucking login button, let's see, let's see.
[00:07:20] OK, so I'm going to click on campaigns just as in progress.
[00:07:25] And so that's really all I've got for you guys today was
[00:07:29] I wanted to introduce you to this platform, largely for the self service
[00:07:33] feature, where you don't have to talk to anyone.
[00:07:35] You don't you just you log in.
[00:07:38] You select how much you want to pay.
[00:07:39] It's going to tell you how many downloads you're going to get.
[00:07:42] And hopefully I just kind of explain how that works,
[00:07:45] how you're going to get those downloads based on the way
[00:07:49] that Mopod is going to advertise your show, which is in direct
[00:07:53] words from an employee there.
[00:07:55] But yeah, just wanted to show you kind of what I did,
[00:07:57] how it works, what it is.
[00:08:00] And I'm going to report back next week with my findings.
[00:08:03] It doesn't say how long it takes a week.
[00:08:05] I don't know.
[00:08:06] I'll report back next week to kind of see what happened,
[00:08:09] what kind of movement I'm seeing on that episode.
[00:08:12] And yeah, stoked to experiment.
[00:08:15] I think part of podcasting,
[00:08:16] growth marketing is you got to experiment.
[00:08:19] I've mentioned in the past that organic growth is best.
[00:08:22] And over the long run, if you keep pushing
[00:08:25] that organic growth will slowly happen.
[00:08:27] But having a paid strategy, I think, is
[00:08:32] definitely a necessary part of how to grow your podcast.
[00:08:35] And so hopefully if this tickles your fancy,
[00:08:37] check out Mopod, M-O-W-P-O-D dot com.
[00:08:42] And that's it for me today, guys.
[00:08:44] Wanted to share that and I will report back.
[00:08:48] And hey, if you haven't yet,
[00:08:50] leave a rating and a review.
[00:08:51] I'd like to see what you guys think of the show
[00:08:54] and how I can improve it.
[00:08:57] Yeah, man, keep listening, keep engaging, keep creating.
[00:08:59] And I am out.