Being On Every Social Media Platform Is Killing Your Podcast Growth

What's up everybody and welcome back to the podcast. As always, I'm Eric and you're listening to Clipped and Clipped brings you the tips, resources, and people to help you crush your content goals. And today I want to free you from one of the biggest myths in content creation. And that's this idea that you need to be on every single platform, posting content on YouTube, Facebook, Instagram, TikTok, Threads, X, all that shit. You're probably spread too thin. I know I am. But if you're trying to like get, you know, Clips to grow vertical clips on all these platforms and put out a killer audio podcast and make crushing YouTube content. And then maybe, you know, use that transcript to write a blog post and you're, you're, got your hand in way too many buckets because when you're spread that thin, if you don't have a team and you're kind of doing this yourself, you're not going to be able to dedicate 100% effort to all those buckets. And so I think this is a problem a lot of us face and it's difficult because you feel like you need to keep up with all these platforms. Oh, if I'm not on TikTok, I'm not going to grow my short form. And if I'm not on YouTube, I'm not going to grow my long form and get those really engaged, you know, viewers and grow that channel. But the reality is it's really difficult to do that thoughtfully. And again, at a hundred percent. And so this is my take, and this is what I've tried to do. And sometimes I'll dabble in the other ones, but when I'm doing that, like, I know I shouldn't be. It's been a mess for me. It's recently gotten better because I kind of just stopped caring about certain platforms, especially because my customer base is largely corporate podcasters, companies, large companies, enterprise companies that are producing podcasts. And I don't know that they really care if I'm posting on TikTok or Instagram Reels. So, That's helped me kind of get more focused on who I am and what I want and who I'm serving. But in any case, I think the goal here is to go hard on like maybe three. For me, that's this audio podcast. That's YouTube, where I do also put some of these podcasts. I film some of them. This one is audio only. But I also record screen shares and how-tos and talk about equipment and different service providers in the content creation world and how to grow your content. And I make long-form videos. whatever, 10 minute videos about that type of thing. I've been preaching to the choir, but this show is sponsored by Riverside. It's my favorite place to record online. I do my video there, my show notes, my transcripts, everything on the production side initially is a lot of that is done with Riverside. Not all of it, but a lot of it. And I think you could benefit from Riverside as well. So if you want to check it out, if you want to try to use their AI, their video recording, their show notes features, and more. Go to riverside.fm and enter promo code CLIPPED for 20% off. Now let's give it a go. So it's the audio podcast for me. It's my YouTube channel, which has that. type of content as well as some of these podcast episodes. And then the third for me is really LinkedIn. I often post articles there. I often post little tidbits and I try to comment and get involved and really be in that LinkedIn community because I feel like it's really because from the beginning, I felt like I've had the most success there. It feels like organic reach on LinkedIn is a lot better than these other platforms like TikTok and Instagram. And so that in itself is uplifting and motivational, but also I'm a fan of written content. In addition to the podcast and the YouTube, I like to put out written content. I'm really heavy. I guess four platforms, and maybe that's why I'm already spread thin, is the fourth one would be my blog, where if you go to thepodcasthaven.com slash blog, you can check out. There's over 100 articles there where I talk about, again, all things content creation, equipment, how-tos, growth, monetization, And so that's four platforms. And that is a little overwhelming, although a lot of the stuff I put on LinkedIn is just repurposed from the blog. So that saves me some time there. But those are kind of my go-tos. Occasionally, yeah, I'll post on Instagram. I don't even have a TikTok. So I've really tried to double down on what I enjoy, one, what I'm good at, two, and what seems to move the needle a little bit as far as engagement and growth. And so- I suggest you do the same. If your show's interview-based and long form, you could do YouTube. If you're only doing audio now, throw the camera on and also put it on YouTube. If you're doing behind the scenes or micro content or trying to get brand deals... Instagram Reels could be the move, especially if you're savvy with quick cut video editing or TikTok as well. If your strength is community and conversation, then maybe it's LinkedIn or maybe it's even a Facebook group or a Discord. I think going wide too early means you're half-assing a bunch of platforms. I think going deep on three probably tops... means you're trying to actually build an audience and you're putting out thoughtful engaging content and that's something you really have time for if you're just like narrowing that focus and honestly being everywhere is like a trap man it feels like progress but it's kind of just busy work because you're just kind of trying to keep up and stay relevant there yeah Sure, throw up a post or a video clip on one of these other platforms that aren't like your go-tos once in a while. I get that. But it's kind of just busy work and trying to do it like Gary Vee says. You got to post 20 times a day on everything. DM 100 people. Then you'll get a customer. Focus on what's working. Focus where your listeners already are. Not really like where the algorithm says you should be and where society says you should be. Do you. Also, if you're business focused and monetization focused, get involved and post on those platforms where your ideal customer may be and where you can solve problems for people that need those problems solved. Hope this takes some pressure off, guys. You don't need to be everywhere. You need to show up with the value in the right places. That's it for me today, guys. Head on over to the blog, like I mentioned, podcasthaven.com slash blog to get hundreds of articles that could help you on your content journey with everything from monetization tips to equipment recommendations to... checking out new service providers and platforms in the content space that I've written about. So keep listening, keep engaging, keep creating. I'm out.